Feature Flags Book: Increasing Agility With Dynamic Code

In traditional project management, each feature is developed entirely within a development environment. And, each feature is only ever released to production once it is 100% complete, reviewed, polished, and approved. This has a negative impact on the quality of the feature; but, it also has a negative impact on the team itself.

Until a feature is released, it only represents a potential value for the customer. Which is a pleasant way of saying that the feature is entirely worthless until it is deployed to production.

This creates a challenging dynamic for the team because it means that the engineers on the team can only demonstrate value once the feature is completed and deployed. In such an environment, all interruptions come with real psychological discomfort: every time an engineer stops what they're doing, they see the finish-line—and their moment to shine—slipping further and further into the future.

In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

• Of Outages And Incidents
• The Status Quo
• Feature Flags, An Introduction
• Key Terms And Concepts
• Going Deep On Feature Flag Targeting
• The User Experience (UX) Of Feature Flag Targeting
• Types Of Feature Flags
• Life-Cycle Of A Feature Flag
• Use Cases
• Server-Side vs. Client-Side
• Bridging The Sophistication Gap
• Life Without Automated Testing
• Ownership Boundaries
• The Hidden Cost Of Feature Flags
• Not Everything Can Be Feature Flagged
• Build vs. Buy
• Track Actions, Not Feature Flag State
• Logs, Metrics, And Feature Flags
• Transforming Your Company Culture
• People Like Us Do Things Like This
• Building Inclusive Products
• An Opinionated Guide To Pull Requests (PRs)
• Removing The Cost Of Context Switching
• Measuring Team Productivity
• Increasing Agility With Dynamic Code
• Product Release vs. Marketing Release
• Getting From No To Yes
• What If I Can Only Deploy Every 2 Weeks?
• I Eat, I Sleep, I Feature Flag

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