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Ben Nadel at dev.Objective() 2015 (Bloomington, MN) with: Jessica Kennedy
Ben Nadel at dev.Objective() 2015 (Bloomington, MN) with: Jessica Kennedy

Feature Flags Book: The Status Quo

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There's no "one way" for organizations to build and deploy a product. Even a single engineer will use different techniques in different contexts. When I'm at work, for example, I use a Slack-based chatbot to trigger new deployments; which, in turn, communicates with Kubernetes; which, in turn, executes an incremental rollout of new Docker containers. But, in my personal life—on side projects—I still use FTP in order to manually sync files between my development environment and my production environment.

No given approach to web development is inherently "right" or "wrong". Some approaches do have advantages. But, everything is a matter of nuance; and, every approach is based on some set of calculated trade-offs. At work, I get to use a relatively sophisticated deployment pipeline because I stand on the shoulders of my brilliant teammates. But, when I'm on my own, I don't have the ability to create that level of automation and orchestration.


In 2023, I published a book titled, "Feature Flags: Transform Your Product Development Workflow". This book contains everything that I've learned over the last 7 years about integrating feature flags into my product development. But, a static book can only take you so far. In an effort to make the book more interactive, I've created a series of blog posts—one per chapter—that provide a place in which the readers and I can discuss the content. You can purchase the book and / or read a preview of each chapter on the book's mini-site. Feel free to leave a question or a comment down below.

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Ben Nadel